The Premium Sites Journal
Notes on building
websites that actually work.
Plain-English guidance on site speed, local SEO, and the technical choices that separate a website that rings the phone from one that just sits there. Written for owners, not engineers.
- Performance 7 min
Why your business website should load in under 1 second (and how to check yours)
Site speed is the #1 ranking signal Google doesn't tell you about. Here's what 'fast' actually means — and a 60-second way to test your own site.
Read - Performance 6 min
First Contentful Paint explained: why Google ranks faster sites higher
FCP, LCP, CLS — the alphabet soup Google uses to judge your site. Plain-English explanation for business owners, with target numbers.
Read - SEO 8 min
How to connect your website to Google Search Console in 10 minutes
Search Console is the single most valuable free SEO tool — and most small businesses never set it up. Here's a step-by-step walkthrough.
Read - Mobile 6 min
Mobile-first isn't optional: what it really means for local businesses
Over 70% of local-business searches happen on phones. If your site looks broken on a 5-inch screen, you're leaking money. Here's what to fix.
Read - Local SEO 9 min
The 7 things Google actually looks at when ranking local businesses
Beyond the obvious 'have a website.' The specific local SEO signals that move the needle — ranked by impact.
Read - Local SEO 10 min
How to claim and optimize your Google Business Profile in 30 minutes
Your GBP listing outranks your website for most local searches. Here's the exact setup that gets contractors into the 3-pack.
Read
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